Optimisation Manager

We're looking for an experienced Optimisation Manager reporting into the Marketing Director to join our Consumer Services business and play a leading role in establishing and growing Identity Plus (ID+), our identity protection subscription service, within our existing product ecosystem. Sitting within a dedicated optimisation team, your role will span three key areas: driving the commercial performance of ID+ within our products; identifying and delivering opportunities to grow and optimise the end-to-end ID+ customer experience; and acting as the commercial and experimentation specialist for the ID+ Product team. Ultimately, your role is to help us understand who will benefit most from ID+, how we reach them and how we establish ID+ as a valuable part of our wider product ecosystem - balancing growth with the needs of our customers and the performance of the wider business. Identity Plus Performance & Trading - Monitor ID+ conversion, adoption and commercial performance, working with our Performance Analyst to understand changes, identify opportunities and respond to underperformance. - Communicate performance to the business, explaining what is happening, why and what we should do about it. ID+ Growth & Optimisation - You will own the ID+ optimisation roadmap, using customer and performance insight to identify where growth will come from and turn opportunities into ideas, hypotheses and experiments. - Identify who will benefit most from ID+, how and where to reach them, and use experimentation, targeting and personalisation to test ways to grow adoption while balancing customer and wider product outcomes. Product Commercial & Experimentation Support - Partner with Product on new features, propositions and customer experiences, bringing commercial, customer and experimentation expertise into development. - Shape testing and rollout, measure customer and commercial impact, and use performance insight to inform iteration and product decisions. - You will have strong experience in optimisation, experimentation, personalisation, CRO, growth or e-commerce, with hands-on experience using approaches such as A/B testing and MVP testing. - Comfortable independently running discovery, delivery and analysis end-to-end, as well as creating strong feedback loops with key stakeholders. - Experience working with Design, Engineering and Analytics, as well as being able to self-serve when needed. - Experience of working with A/B testing, personalisation, analytics and session replay tools. - Commercially focused, with a strong understanding of conversion, engagement and product performance metrics. - Proactive in adopting new tools and ways of working to improve experimentation, processes and effectiveness. - Experience growing or establishing a new product or proposition within an existing customer base would be a bonus.