Head of Product Analytics - Modelling

We're looking for a commercially minded, customer-focused analytics leader to head up our Product Analytics function. This is a high-impact leadership role partnering with Product leadership to shape data-driven digital experiences across our direct-to-consumer products. You'll own the Product Analytics strategy, roadmap and delivery, using predictive modelling, experimentation, behavioural insights and AI-driven decisioning to optimise customer journeys, accelerate product innovation, personalisation, and maximise customer engagement, personalisation, retention and lifetime value. You'll lead a high-performing team while ensuring customer and commercial insight is embedded throughout the product lifecycle. What You'll Be Doing - Own the Product Analytics roadmap, aligning analytical priorities to product strategy, customer needs and commercial objectives. - Partner with Product Managers, Designers and Engineering teams from concept through to delivery, embedding analytics throughout the product lifecycle. - Lead customer journey analytics across web and app experiences, identifying behavioural trends, friction points and opportunities to improve engagement, conversion and retention. - Develop predictive models and analytical solutions that power personalised customer experiences, including Next Best Action, recommendations and intelligent decisioning. - Influence product strategy and prioritisation through customer insight, behavioural analytics, opportunity sizing and commercial evaluation. - Support the launch of new products and features through customer analysis, experimentation, measurement frameworks and post-launch performance evaluation. - Champion experimentation, A/B testing and AI-driven approaches to continuously improve customer engagement, product performance and customer value. - Collaborate with Marketing, Data Science, Data Engineering and Analytics teams to leverage customer segmentation, behavioural insights and scalable data solutions. Essential Experience & Skills - Proven experience leading and developing high-performing Product Analytics, Digital Analytics or Customer Analytics teams. - Strong experience partnering with Product leadership to influence product strategy, prioritisation and roadmap decisions. - Strong experience developing predictive models and analytical solutions such as Next Best Action, propensity models, recommendation engines or intelligent decisioning frameworks. - Expertise in behavioural analytics, customer journey analysis, experimentation and A/B testing methodologies. - Advanced SQL skills and experience working with large-scale customer, digital and behavioural datasets. - Strong commercial acumen with the ability to translate customer insights into improved engagement, retention and customer lifetime value. - Experience establishing product performance frameworks, KPIs and measurement strategies across digital products and customer journeys. - Experience leveraging AI, automation and advanced analytics techniques to drive product innovation and decision-making. - Desirable Experience - Experience within a direct-to-consumer digital business, subscription business, marketplace or e-commerce environment. - Experience working with digital analytics and experimentation platforms such as GA4, Amplitude, Mixpanel, Adobe Analytics or similar tools.