Marketing Manager - 12 Months Fixed Term Contract

Please note, this role can be remote or hybird, subject to location This role is a 12 Month Fixed Term Contract As a Marketing Manager, you'll need to: Key Responsibilities Campaign Management & Demand Generation - Plan, run, and optimise integrated lead and demand generation campaigns across both Government and Social Housing sectorsthat drive demand and support revenue targets for customer acquisition and expansion. - Lead multi-channel campaigns across email, media, website, events, search, paid media and social. - Use data to track and optimise MQL > SQL performance. - Organise and attend in-person and online events to promote key message narratives. Digital and Website Performance - Own and deliver the website strategy to increase traffic, engagement and conversion (WordPress experience a bonus). - Improve user journeys and ensure content supports priority initiatives across both the Government and Social Housing. - Monitor and analyse website analytics using GA4 and Semrush to identify improvements and report progress. - Ensure every web asset has a clear purpose and supports the wider marketing strategy. - Manage sector LinkedIn activity - Report on digital marketing activity to identify areas for improvement Content and Thought Leadership - Develop compelling content that positions NEC as the supplier of choice for councils and housing organisations. - Produce or work with external agencies to articles, blogs, case studies, sales enablement tools, whitepapers, guides, and campaign assets. - Craft messaging for key initiatives, product propositions, and sector-wide challenges. - Maintain consistent tone of voice and ensure alignment across all channels. Team Leadership and Coaching - Line-manage and coach a growing team of digital, content, and campaign implementers. - Provide clear direction, feedback, and development opportunities. - Promote a collaborative, supportive, and high-performance culture. Stakeholder Management - Work closely with Product, Sales, Leadership, and subject matter experts to shape initiatives. - Translate stakeholder requirements into actionable marketing plans, aligned to the business strategy. - Communicate campaign progress and performance against KPIs to senior leadership. - Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, design and digital marketing. Reporting, Insights and Automation - Monitor and track activity and deliver regular reporting on KPIs. - Analyse campaign and website data to recommend improvements. - Conduct quantitative and qualitative market and competitor research to support strategy development and campaign activity. - Use marketing automation tools (e.g. ActiveCampaign) to build workflows, nurture programmes, and lead scoring. - Ensure data quality and reporting accuracy across CRM and marketing systems. And with support, you'll need to: - Support the development and implementation of the marketing and communications strategy for wider NECSWS with a particular focus on the government and social housing sectors. - Manage stakeholders' expectations. - Track marketing performance and return on investment and prepare monthly reports for management. Who are we looking for: The ideal candidate is a creative, digitally savvy and commercially minded marketing professional who can develop compelling content, deliver integrated marketing campaigns, and help position NEC as a trusted partner within Government & Housing. This is a hands-on role, requiring someone who is comfortable creating content, developing campaigns, managing stakeholders, and delivering activity across multiple channels. They will combine strong marketing instincts with a data-driven mindset, using insight and performance metrics to continually improve results. Confident using a range of digital marketing tools and platforms, they will bring a strong understanding of content marketing, social media, website management, email marketing and campaign execution. Essential - Experienced Marketing Manager. - Self-starter who takes ownership. - Proven experience in digital marketing and website optimisation. - Strong content creation skills and understanding of messaging for complex sectors. - Demonstrable experience delivering integrated lead and demand generation strategies. - Experience managing or coaching a small team. - Confident using analytics platforms and marketing automation systems. - Strong stakeholder management and communication skills at all levels. - Data-driven mindset with a focus on results, demonstrating success at improving ROI. Desirable - Experience in B2B technology marketing. - Knowledge of UK Local Government and/or Social Housing. - Understanding of Local Government Reorganisation and sector transformation programmes. - Experience running Account Based Marketing programmes. Personal Attributes - Highly organised, proactive, and able to manage multiple deadlines. - Strategic thinker with a hands-on approach. - Able to influence others and build strong working relationships. - Passionate about quality, marketing effectiveness, reporting and measurable outcomes.